Measurement & RevOps · Leadership

Standing up the presales metrics dashboard in 30 days

Eleven metrics, four weeks, one dashboard your VP Sales will actually look at.

13 min

Outcomes

  • Instrument PoC start and end events
  • Stand up an objections log
  • Publish the dashboard with targets per metric

Week-by-week

Week 1: instrument PoC events. Week 2: objections log. Week 3: agent gateway billing to deal-level cost. Week 4: dashboard with targets.

Ship the dashboard

  1. Pick the first three metrics to instrument.
  2. Stand up a minimal dashboard.
  3. Set a target per metric and review weekly.

Further reading