Demo Mastery · Practitioner
Demo architecture: scripted, branching, and unscripted
Three demo modes, how to choose, and how to use AI to personalize every one.
13 min
Outcomes
- Design a branching demo flow for a single discovery
- Personalize a script with the prospect's data shape
- Land the technical close cleanly
The three modes
Scripted: best for first calls. Predictable, repeatable, fast.
Branching: best for technical evaluators. Adapts to questions in real time.
Unscripted: best for late-stage executive demos. Trust is built by improvisation, not slides.
Rebuild your demo as branching
- Pick your three most common discovery outcomes.
- Map a branch of demo flow to each.
- Run the next live demo in branching mode.